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[Meltwater Webinar] The Aussie Social Media Campaigns Driving Social Change
A good social media campaign will reach your target audience, a great one will make them think, and an amazing one will inspire action. Join Meltwater as we chat with Facebook, UNCHR (The UN Refugee Agency) and the Australian Youth Climate Coalition about how they drive social impact through a consistent social media strategy.

In this webinar you'll learn about:

- Utilising a multi-channel approach to social engagement
- Scaling your reach with the power of paid media
- How to centre storytelling in your social media strategy

Sessions:

Alex Fuller, National Director, Australian Youth Climate Coalition

[Session Title] Meeting our generation where they are: How digital platforms are empowering young people to build mass support for climate justice

Melinda Law, Digital Content Coordinator, Australia for UNCHR (The UN Refugee Agency)

[Session Title] Trust in emergencies: the importance of social engagement in times of crisis

Nancia Guivarra, Project Manager, Facebook

[Session Title] Connecting to Country: Storytelling in the digital age

Dec 6, 2021 01:00 PM in Canberra, Melbourne, Sydney

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Speakers

Alex Fuller
National Director @Australian Youth Climate Coalition
Alex Fuller is the National Director of the Australian Youth Climate Coalition, a national movement of young people fighting for climate justice. She's passionate about building the power, confidence and leadership of young people in movements for social change. She has previously worked on youth-led campaigns for social and economic justice with Oaktree and YOUNG for Economic Justice, and as a digital campaigner at Australian Marriage Equality.
Melinda Law
Digital Content Coordinator @Australia for UNCHR (The UN Refugee Agency)
Melinda Law is a digital and social media content specialist, with over seven years’ experience in the not-for-profit sector. She currently manages the social channels for Australia for UNHCR, the UN Refugee Agency’s national partner, developing strategy, creating shareable content and managing the community of followers.
Nancia Guivarra
Project Manager @Facebook
Nancia is a Meriam (Magaram), Wuthathi and Bindal Juru woman who was born in Brisbane and raised in Gladstone, Queensland. She has more than twenty years experience in media production, communications, entertainment, the arts and government policy. Most recently she has worked for Facebook on the Connect to Country campaign, bringing the world’s oldest storytelling culture to the world’s newest storytelling platform.